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Bulldog Homecoming 2026 · Sponsorship Guide
Bring your brand to the
Livest Homecoming in America.
October 18–25, 2026 · Orangeburg, South Carolina
#LHIA
Partnership invitation
Partner with
Bulldog Nation.
Place your organization at the center of eight unforgettable days of pride, tradition, connection and celebration.
South Carolina State University invites your organization to become an official sponsor of Bulldog Homecoming 2026. From student traditions and alumni reunions to the parade, tailgating, live entertainment and the Homecoming football game, the week offers a distinctive platform to engage alumni, students, families, community leaders and visitors.
Packages may be customized to advance your goals in brand awareness, community impact, client hospitality, employee engagement, talent recruitment and consumer activation.
Your partnership powers the experience.
Sponsorship revenue helps SC State deliver a welcoming, safe and memorable Homecoming while expanding student-centered experiences, alumni engagement and university priorities.
The power of SC State
A legacy that moves
Bulldog Nation forward.
Founded in 1896, South Carolina State University is the state’s only public historically Black college or university. SC State educates leaders, advances research, strengthens communities and creates opportunity across South Carolina and beyond.
R2High Research Activity
1890Land Grant
$250M+Annual Economic Impact
30,000+Active Alumni
Division I Athletics
The only NCAA Division I athletics program among South Carolina’s HBCUs.
Marching 101
The world-renowned Marching 101 brings precision, power, pageantry and unmistakable Bulldog spirit.
Bulldog Network
More than 2,900 current students and a proud global alumni network carry Bulldog excellence forward.
The 2026 Homecoming experience
Your brand can live
across the week.
Opening celebrations, worship and gospel experiences.
Block parties, fashion, residence hall programs, Yardfest and Greek life traditions.
Coronation, Homecoming royalty, Forty Under 40 and donor experiences.
Class reunions, networking, golf, alumni gatherings and service.
Parade, tailgating, Bulldog Fest, football and live entertainment.
Schedule, travel guide, check-in, featured artists, gear and the 1896 Challenge.
Sponsorship portfolio
Choose your place
in the experience.
Each level combines visibility, audience access, engagement, hospitality and community alignment.
Bulldog Premier$50,000
Presenting sponsorship; highest visibility; category exclusivity.
6 VIP6 GameOne available
Bulldog Elite$25,000
Presenting sponsorship of one selected signature event.
4 VIP4 Game
Bulldog Pride$10,000
One available event or activation; focused exposure.
4 Game
Bulldog Spirit$5,000
Supporting recognition across selected digital and game-day channels.
2 Game
Brand visibilityLogo placement, signage, digital recognition, event mentions and game-day exposure.
Live activationOn-site engagement, sampling, giveaways, demonstrations and audience interaction.
Digital engagementWebsite, email, social media, digital schedule, check-in and campaign integration.
HospitalityTickets, credentials, reserved access and client or employee hosting opportunities.
Campus connectionRecruitment, student engagement, faculty connections and Bulldog network access.
Community impactAlignment with SC State’s mission, student success and regional economic impact.
Bulldog Premier Partner
Present the
entire experience.
Presenting partnership for Bulldog Homecoming 2026.
$50,000One available
Official designation
Exclusive recognition as Presenting Sponsor of Bulldog Homecoming 2026.
In-game recognition
Two public-address recognitions and rotating video scoreboard logo during the football game.
Category exclusivity
Competitive category protection, subject to existing commitments and written agreement.
Campus screens
Premier logo placement on selected campus video screens during Homecoming Week.
Renewal priority
First opportunity to renew for 2027; multi-year options may be negotiated.
Hospitality
Six VIP credentials and six reserved football tickets with premium game-day hospitality when available.
Premier visibility
Highest-level recognition on primary Homecoming marketing materials, sponsor listings and selected event assets.
Invitation-only events
Six invitations to selected experiences such as Coronation, the Miss Homecoming Luncheon, Donor Appreciation Reception or Parade Marshal’s Dinner.
Website and digital
Premier logo placement and link, with selected email, social, digital schedule and Homecoming content recognition.
Campus engagement
A customized opportunity with students, faculty, staff, alumni or community stakeholders.
Live activation
One promotional activation at up to four signature events plus one designated game-day activation space.
Homecoming Parade
Two reserved parade entries, subject to deadlines, safety requirements and route policies.
Event signage
Premier banner and signage opportunities at selected signature events.
Planning and reporting
Sponsor planning, fulfillment coordination and a post-event recap of delivered benefits.
Bulldog Elite Partner
Own a signature
Homecoming moment.
Signature event presenting partnership.
$25,000Signature event presenting partnership
Official designation
Recognition as an Official Bulldog Homecoming Elite Partner and presenting sponsor of one selected signature event.
Campus screens
Logo placement on selected campus screens during the sponsored event period.
Renewal priority
First opportunity to renew the selected event sponsorship for 2027.
Hospitality
Four VIP credentials and four reserved football tickets with premium hospitality when available.
Prominent visibility
Logo placement on selected event materials and official Homecoming sponsor recognition.
Invitation-only events
Four invitations to selected invitation-only Homecoming events.
Website and digital
Logo and link with selected social media, email and digital schedule recognition.
Campus engagement
One specialized engagement opportunity with students, faculty, staff, alumni or community partners.
Live activation
One promotional activation at up to two selected Homecoming events.
Homecoming Parade
One reserved parade entry, subject to deadlines, safety requirements and route policies.
Event signage
Banner and signage opportunities at two selected events and one game-day recognition location.
Post-event recap
A fulfillment summary documenting delivered sponsorship benefits.
In-game recognition
One public-address recognition and rotating video scoreboard logo during the football game.
Bulldog Pride Partner
Focused
exposure.
$10,000Focused event or activation sponsorship.
Official designation
Official Pride Partner and sponsor of one available event or activation.
Event recognition
Name and logo on selected event materials, signage or digital assets.
Website and social
Sponsor-section logo placement and dedicated recognition on selected official channels.
Live activation
One promotional table or activation at a pre-selected University event.
Signage
One banner or sponsor signage opportunity at the selected event.
Game tickets
Four reserved tickets to the Homecoming football game versus Norfolk State.
Campus engagement
One opportunity with a designated campus or alumni audience.
Recruitment or community
Opportunity to discuss a targeted talent, volunteer or community engagement component.
Recognition and recap
Digital sponsor listing, post-event acknowledgment and fulfillment summary.
Bulldog Spirit Partner
Support
the tradition.
$5,000Supporting sponsorship.
Official designation
Recognition as an Official Bulldog Homecoming Spirit Partner.
Website visibility
Logo placement in the official sponsor section of BulldogHomecoming.com.
Social recognition
Inclusion in one grouped sponsor recognition post on selected channels.
Game tickets
Two reserved tickets to the Homecoming football game versus Norfolk State.
Sponsor listing
Recognition in the official digital sponsor listing and post-event acknowledgment.
À la carte sponsorship
Own a signature
Bulldog moment.
À la carte sponsorships include event recognition, social media recognition, promotional-item opportunities, sponsor listing, an invitation to the President’s Donor Reception and tickets or reserved seating when applicable.
Gospel Concert
A signature celebration featuring gospel artists and performers for alumni, students, families and community guests.
$15,000NPHC Step Show
An energetic showcase of talent, discipline and competitive spirit from the nine historically Black fraternities and sororities.
$30,000Mister and Miss SCSU Coronation + Reception
A formal celebration of student leadership, legacy and excellence for approximately 1,000 guests.
$25,000Mister and Miss Homecoming Luncheon
A business-casual celebration of student leadership, tradition and excellence.
$10,000Homecoming Parade
Prominent visibility through displays and/or a sponsored float along the route from Downtown Orangeburg to campus.
$10,000President’s Donor + Parade Marshal Reception
A semi-formal reception recognizing supporters of the Power of SC State Capital Campaign.
Custom40 Under 40 Luncheon
A distinguished celebration of emerging professionals, their leadership and community impact.
$20,000Bulldog Homecoming Yardfest
Live performances, a DJ, food trucks, vendors and activities for approximately 3,000 students.
$15,000Homecoming Souvenir Booklet
Official print and digital commemorative guide, with at least 10,000 copies distributed across game day and hotel partners.
CustomThe Bulldog Blueprint
Banking, Budgeting and Building a Brighter Future provides practical financial insights for students from alumni and community leaders.
$5,000
À la carte benefits
- Recognition during the sponsored event.
- Social media recognition before and after the event.
- Opportunity to provide promotional materials or branded items.
- Logo or name included in Homecoming sponsorship materials.
- Invitation to the Homecoming President’s Donor Reception.
- Complimentary tickets or reserved seating to the sponsored event when ticketing is required.
Custom and in-kind partnerships
A partnership designed
around your goals.
Custom partnerships. Customized packages may combine event rights, digital assets, hospitality, recruitment, community engagement or content opportunities. The sponsorship team will work with qualifying partners to align available inventory with business goals.
In-kind partnerships. In-kind support may include travel, lodging, transportation, food and beverage, technology, printing, production, media, promotional products or other documented needs. Recognition is based on approved fair-market value and a written agreement.
Important. In-kind contributions must be approved in advance. Benefits are determined by accepted fair-market value, operational need, delivery timeline and available sponsorship inventory.
Build a custom partnershipBecome a 2026 Bulldog Homecoming Partner
Put your brand
at the center.
Contact Dr. Ed “Rocky” Simmons to discuss the sponsorship level, signature event, audience or business goal that best fits your organization.
Sponsorship inquiriesDr. Ed “Rocky” Simmons
Director of Corporate, Foundation and Community Relations
Email Dr. SimmonsReturn completed materialsDivision of University Advancement
South Carolina State University
PO Box 7305
Orangeburg, SC 29117
Thank you for supporting SC State and Bulldog Homecoming 2026.
All benefits are subject to availability, approval, final schedules, production deadlines, venue policies and a fully executed sponsorship agreement. SC State may substitute comparable benefits if an event or asset changes. Sponsors should consult their tax advisors regarding the deductibility of sponsorship payments.